Regañadientes is a Mexican restaurant that celebrates traditional Mexican cuisine through a contemporary lens. Its concept brings together authentic flavors, high-quality ingredients, and a carefully crafted presentation, reinterpreting classic dishes with creativity and character. The kitchen was led by chef Abel Martellotti, whose vision shaped the restaurant’s gastronomic identity—fresh, vibrant, and full of nuance.

For this project, I was responsible for the creative and art direction, as well as the photography and video production, leading the shoots and developing visual content for social media and brand communication, with a focus on strengthening the restaurant’s identity and positioning.