During Mad Cool Festival 2025, I worked as a photographer capturing the atmosphere, energy, and visual identity of the event in collaboration with OUIGO.
My work focused on documenting the experience from within: the scale of the festival, the movement of the crowd, and the connection between music, people, and brand presence. Through a dynamic and immersive approach, I aimed to translate the intensity and rhythm of the festival into visual storytelling.
Project carried out with the support of the audiovisual production company Sr. Flores.
Front row, July sunset. Golden light, loud screams, real emotion. Royel Otis and that summer feeling.
In addition to the photographic work, I created the animated poster for the brand in collaboration with the festival, conceived to translate the movement, energy, and musical pulse of the event into visual language.
The animation was displayed across bus shelters, social media, digital screens, outdoor advertising, urban media, and various promotional platforms, extending the festival’s identity beyond the venue itself.
The goal was to craft a dynamic piece that captured the intensity of live music and the collective energy that defines the festival experience.
Bloc Party taking over the stage, sound and movement in sync — surrounded by the energy of the festival: aerial views of the crowd, summer sunsets, the iconic Mad Cool ferris wheel, live shows and moments of atmosphere that capture the scale, rhythm and spirit of the event.
